Park practitioners and advocates already know how transformative parks and green spaces can be for urban communities. But how can we communicate the importance of park equity in a way that inspires action and drives change? How can we ensure that decision-makers and members of the broader public understand that parks aren’t just a luxury but a necessity in our cities?
Berkeley Media Studies Group has developed a messaging guide packed with frames, language, and tools to help park advocates create new narratives around green space equity. In this webinar, you’ll learn how to craft narratives that resonate with decision makers and other stakeholders, get practical strategies for messaging that highlights the importance of equitable access to parks, and hear from Central Texas Interfaith, an Austin-based community coalition, about their innovative work training community leaders in storytelling, relationship-building, and power-building to advance park equity.
Whether you’re part of a public agency, nonprofit, or grassroots community group, this webinar will equip you with fresh ideas and strategies to amplify your message, forge partnerships, and spark action to advance park equity in your city.