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Park practitioners and advocates already know how transformative parks and green spaces can be for urban communities. But how can we communicate the importance of park equity in a way that inspires action and drives change? How can we ensure that decision-makers and members of the broader public understand that parks aren’t just a luxury but a necessity in our cities?
Berkeley Media Studies Group has developed a messaging guide packed with frames, language, and tools to help park advocates create new narratives around green space equity. In this webinar, we learned how to craft narratives that resonate with decision-makers and other stakeholders, get practical strategies for messaging that highlights the importance of equitable access to parks, and hear from Central Texas Interfaith, an Austin-based community coalition, about their innovative work training community leaders in storytelling, relationship-building, and power-building to advance park equity.
This webinar equipped park professionals with fresh ideas and strategies to amplify their message, forge partnerships, and spark action to advance park equity in their cities.
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Photo credit: Trust for Public Land
Support is provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.
SPEAKERS:
Lori Dorfman
Director
Berkeley Media Studies Group
Hina Mahmood
Media Researcher
Berkeley Media Studies Group
Warinda Harris
Organizer
Central Texas Interfaith
MODERATOR:
Rosaura Wardsworth
Strategic Communication Specialist
Berkeley Media Studies Group
WEBINAR:
Learn about best practices, successful strategies, tools, and emerging trends in urban parks through real-world examples, and apply lessons learned to your own work. Webinars feature a panel format with insights from park leaders across the country, with an audience Q&A to dig deeper into the relevant topics.