Marketing and Communications Director

Marketing and Communications Director
Organization Conservancy for CVNP
Location Peninsula, Ohio
Job Type Full Time
Application Deadline May 30, 2022

The Conservancy for Cuyahoga Valley National Park is the official friends group and philanthropic partner for Cuyahoga Valley National Park (CVNP). Based in Peninsula, Ohio, the Conservancy for Cuyahoga Valley National Park enriches people’s lives and enhances our region by inspiring use, preservation, and support of Cuyahoga Valley National Park.  We provide spaces for people to experience a thriving community and are a well-managed and sustainable organization, empowered to accept new challenges and explore new opportunities. Relationships with individuals, organizations and surrounding communities are at the center of the work we do.

 

We are committed to equity and justice in our organizational practices. We embrace diversity and practice inclusion internally and externally, assuring that all people are welcome in the park, in employment, in volunteerism and in our programs. We strive to provide a welcoming, collaborative, fun, and meaningful work environment and are committed to the health and well-being of our employees.

 

The Conservancy for CVNP is looking for an experienced, passionate, creative, and results-driven leader to help shape and share the voice and mission of the Conservancy. This position will oversee all functions of the Marketing and Communications department including the marketing budget, creating and executing all marketing and communications plans, media relations, advertising, supervising the marketing department and collaborating with all business units to ensure optimized marketing strategies. This role will work cross-departmentally to connect the mission and programs we provide to the surrounding communities; focusing on amplifying our brand and voice to expand awareness and engagement among new and diverse audiences.

Position Description, Essential Duties (other duties as assigned):

Essential duties include:

  • Further develop and refine the overall marketing and communications plan for the Conservancy. Keep the plan updated and in a centralized location and communicate updates to staff. Serve as gatekeeper for all Conservancy marketing/communications needs and requests. As gatekeeper, assign projects to marketing team or outside contractors in consultation with the VP of Administration and CEO.
  • Develop a PR plan for earned media throughout the year, actively pursuing opportunities for earned media – in conjunction with NPS and park partners as well as for Conservancy alone. Develop and distribute press releases, create and manage a media list and develop relationships with local media. Coordinate press events and manage the press on-site at opening events and other press-related events.
  • Manage the marketing/communications budget with a view to constantly optimize spending. Manage paid advertising. Work with department directors to optimize their own marketing budgets.
  • Develop comprehensive and integrated marketing strategies and tactics for all communication platforms including website, digital and online components, print materials, community outreach, emails and direct mail campaigns, public relations and media, in collaboration with Conservancy directors.
  • Supervise Marketing staff, ensure annual work plans and individual development plans are established and followed.
  • Responsible for overseeing and supporting all Conservancy websites and social media.
  • Serve as lead contact for outside contractors in Marketing/Communications.
  • Work with Philanthropy department to coordinate the creation of external communication materials to raise awareness, funding and donor recognition for the Conservancy including assistance with writing copy, overseeing any contractual assistance and editing.
  • Identify campaign elements for success, specifically working to grow Conservancy awareness, promote event attendance, generate leads, and amplify larger marketing campaigns, grow new audiences and develop cross-functional multimedia campaigns.
  • Employee must be able to satisfactorily perform the essential duties/functions as outlined in the position’s job description.

 

Minimum Qualifications:

  • Bachelor’s degree in marketing, communications, business, non-profit management or related field preferred.
  • Minimum of five years of marketing experience including writing, digital communication, website interaction and social media management required.
  • Experience with WordPress, Microsoft Office Suite and Adobe Creative Suite.
  • Ability to demonstrate strong presentation, persuasion, oral and written communication skills.
  • Attention to detail, excelling in organizing and prioritizing; schedule-driven and results focused.
  • Capacity to adapt to changing priorities and balance compelling assignments is necessary.
  • Ability to think strategically to plan content and ensure coordination of cross-departmental marketing activities.
  • Experience in developing and creating print and digital content/materials.
  • Every Conservancy employee must understand and value racial equity as an organizational operating principle and be committed to continued learning on issues related to race, equity, diversity, and inclusion.
  • Must be able to perform the essential functions of the job satisfactorily as outlined this job description. Where necessary for a qualified individual with a disability to perform the essential functions of the job, reasonable accommodations will be provided.
  • Reliable transportation is required.
  • All employees of the Conservancy for Cuyahoga Valley National Park are required to submit to a background check and/or fingerprint check prior to employment.
  • The Conservancy’s COVID-19 Safety Policy of the Conservancy is that all employees entering the workplace must be fully vaccinated against COVID-19. Requests for accommodation for religious or medical reasons will be evaluated in accordance with applicable law.

 

Status/Pay/Benefits:  Full-Time, exempt, competitive salary commensurate with experience. Excellent benefits package including medical, dental and vision coverage, a fully vested 403(b) retirement plan, and generous leave time. Hybrid remote position.

To Apply: Send cover letter and resume to [email protected], with the subject line reading Marketing and Communication Director. This is an immediate opening and posting closes when position is filled.

 

The Conservancy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, military obligations, or veteran status.

Application Link