Director of Strategic Marketing

Director of Strategic Marketing
Organization Laurel Hill
Location Bala Cynwyd, PA
Job Type
Application Deadline Oct 19, 2023

Laurel Hill, two of America’s most historic cemeteries and funeral home, has an exciting  opportunity for an experienced Director of Strategic Marketing. Laurel Hill East, founded  in 1836, is located in Philadelphia and is a 78-acre National Historic Landmark. Laurel Hill  West, 187 acres located in Bala Cynwyd, was founded in 1869 and is the location of the  Laurel Hill Funeral Home. Both cemeteries are active burial sites, an accredited  arboretum, exceptional educational and community resources, and unique recreational  spaces.  

Reporting to the President & CEO, The Director of Strategic Marketing is responsible for  creating the organization’s go-to-market strategy and overseeing its execution for the  entire portfolio of products and services. This role also oversees the development and  execution of product strategy and innovation across the Laurel Hill organization inclusive  of revenue generating private events. The Director of Strategic Marketing reports to  offices at Laurel Hill West in Bala Cynwyd, PA and is a member of Laurel Hill’s executive  team. 

Essential Functions:  

  1. Oversee and manage the portfolio for all Laurel Hill products and services.    
  2. Develop and execute the strategic marketing plan including preparation and  management of the marketing budget while coordinating across the organization  with key stakeholders.  
  3. Develop and oversee the product management function, goals, processes and  deliverables required for a consistent approach aligned with key organizational goals.  Oversee product plans and strategic roadmaps.  
  4. Design, create and launch campaigns for new and existing offerings, ensuring  alignment with the Laurel Hill Strategic Plan. Manage the lead creation and follow-up  process from marketing activities, analyzing and reporting on effectiveness.  
  5. Conduct rigorous competitive analysis to position Laurel Hill effectively against other  organizations.  
  6. Craft the value propositions for all products and services that align to the appropriate  buyers and their needs. Work with the Director of Communications to ensure proper  messaging and positioning. 
  7. Develop the relevant content strategy for products and services and work with the  Director of Communications to build content in a variety of formats including for  digital platforms.  
  8. Oversee the private event management function; grow the attendant revenue stream  and coordinate with the Friends of Laurel Hill regarding public programs.  
  9. Collaborate with the Director of Sales to build and deliver a comprehensive sales  enablement plan to equip and train all customer-facing staff with the right  information, content and tools.  
  10. Build and manage the appropriate approach to metrics, dashboards and reporting  tied to revenue, opportunities and pipeline to promote key stakeholder knowledge of  performance against sales and revenue targets.  


Minimum of ten years’ marketing experience that must include product marketing  and/or product management experience.  

Bachelor’s degree required, Master’s or MBA preferred.  

This position requires strong business acumen, extensive experience in all aspects  of go-to-market strategy, expertise in competitive research, skill at developing  and prioritizing multiple campaigns and objectives, ability to translate quantitative  data into actionable recommendations, and expertise in identifying, tracking and  reporting on measurable outcomes.  

Strong writing and presentation skills are a must as is experience in managing full  time staff.  

Must be resourceful and have ability to plan and manage at both strategic and  operational levels.  

We offer an excellent compensation package, including full benefits. Submit your resume  to: Laurel Hill Cemetery, Human Resources, 215 Belmont Avenue, Bala Cynwyd, PA 19004  or [email protected]  

Laurel Hill is an equal opportunity employer. We do not discriminate on the basis of race,  color, religion, marital status, age, national origin, ancestry, physical or mental disability,  medical condition, pregnancy, childbirth and related medical conditions, lactation,  genetic information, gender, sexual orientation, gender identity or expression, military  service, veteran status, or any other category protected under federal, state, or local law.